If you’ve been shopping for a new vehicle around Burlington, you’ve probably seen “MSRP” everywhere—on window stickers, manufacturer sites, and build-and-price tools. It sounds official, but it’s not always the number you’ll pay at the end of the deal. This guide breaks down what MSRP really means, what it doesn’t include, and how to use it as a smart reference point—whether you’re comparing trims, negotiating, or budgeting a monthly payment.